— FRANCHISE OPPORTUNITY
A modern breakfast, brunch, and lunch concept built for operators who want to grow — with the systems, training, and accountability that came from being a franchisee first.
Average Unit Volume per Item 19 of our FDD. Past performance does not guarantee future results.
— THE MODEL
Sunrise Social is a modern breakfast, brunch, and lunch concept built around bold flavors, hospitality, culture, and a social dining experience. The daytime model is the lifestyle case for operators: a single-shift business with no late nights, predictable labor, and a guest base that comes in early and stays through the afternoon.
— WHY BRUNCH
Breakfast and brunch is the fastest-growing daypart in restaurants, and the daytime-only model is what makes it a uniquely attractive operator opportunity. Lower labor, no late nights, family-friendly schedules — the unit economics work because the lifestyle works. Industry-level only. No earnings projections.
— THE NUMBERS
AVERAGE UNIT VOLUME · ITEM 19
ROYALTY
Franchise Fee
MARKETING FEE
INVESTMENT RANGE
Per Item 19 of our Franchise Disclosure Document, our restaurants achieved an average unit volume of $1.4M. Past performance does not guarantee future results. This information is for prospective franchisees only and does not constitute a franchise offering.
— WHAT FRANCHISEES GET
Initial and ongoing training built around the realities of running a unit — not theory.
Guidance on the geographies, demographics, and footprints that actually perform for brunch.
Brand standards, SOPs, and accountability frameworks that make multi-unit growth manageable.
Brand-led campaigns and local activation playbooks designed to drive consistent traffic.
Tested menu architecture that travels across markets while staying visually-driven and bold.
Hands-on launch support from pre-opening through the first 90 days of full-service operation.
— WHY THIS SYSTEM IS DIFFERENT
The infrastructure here came from the experience of being a franchisee at multiple brands. The standards, the cadence, the training — designed by someone who lived the day-to-day of running a unit, not just selling one. Every part of how we support franchisees comes from a specific gap experienced on the other side of the table.
— WHO WE’RE LOOKING FOR
Strongest fit: multi-unit operators and investment groups looking to scale a daytime concept with disciplined unit economics. Also welcome: hospitality-minded owner-operators with the financial qualification and operator mindset to run a unit to brand standard. The wrong fit: passive investors looking for a hands-off return. This isn’t that.
— THE PROCESS
Submit your application. Every one gets read personally by our team.
A 30-minute conversation about your background, capital position, and growth goals.
Full Franchise Disclosure Document with the federally-required 14-day review window.
Visit our restaurants, meet the team, and decide if this is your next chapter.
— FAQ
We currently operate in Florida, Pennsylvania, and Ohio with active expansion in additional non-registration states. If you are based in a state where we are not yet registered, submit your application anyway so we can notify you when we expand.
Direct restaurant experience is helpful but not required. We look for operator mindset, leadership, and the ability to run a unit to brand standard. Multi-unit franchisees with experience in other categories are a strong fit.
Typical timeline from inquiry to opening is 9 to 18 months depending on site selection, build-out, and your readiness to operate. The FDD review window alone is 14 days minimum per federal rules.
Ongoing operational guidance, marketing campaigns, menu development, performance reviews, and direct access to corporate. The 90 days post-launch are the most hands-on. After that, support scales with your needs.
The brand voice and food are distinctive in a category that often defaults to formula. The infrastructure was built by an operator who lived as a franchisee at other brands and designed Sunrise Social around what works at the unit level.
The current franchise fee is $35,000. The estimated total investment range is $350,000–$700,000. Detailed figures and disclosures are available during the qualification process and in the Franchise Disclosure Document (FDD).
If everything you read here matches the operator you want to be, we want to talk.
Apply Now